소개글

"서비스마케팅 사례연구 (원어)"에 대한 내용입니다.

목차

1. What are the marketing implications of this situation?
2. Evaluate the concept of peer review. What are its strengths and weaknesses? What type of environment is required to make it work well?
3. Review the evidence. Do you believe the testimony presented?
4. What decision would you make and why?

본문내용

One day, a customer who ordered well-done cooked prime rib complained about the food. It was because the meat was fatty and it was cooked was not enough. She explained politely that the prime rib itself has high fat on it, and after saying that, she arranged to have the meat cooked more enough. that, the guests continued to refuse food and pushed away the plates. However, customers have refused food and pushed away her plate. Even after that Campbell even offered her free desserts, customer made a guest comment card and dropped it in a guest comment box, and she left the restaurant.

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